Alfredo Häberli Design Development

There are fabrics that do more than simply cover a seat or shape a garment. They tell stories, evoke decades, and leave behind an impression that is both tactile and emotional. The Pascha fabric, with its distinctive graphic pattern of black and white squares in hypnotic movement, is one of those textiles. Originally introduced in the interiors of iconic Porsche models of the 1970s and 1980s – including the 924, 928, 944 and the classic G-Model – the Pascha design was bold, eccentric and unmistakably ahead of its time. It captured the spirit of an era in which form and function dared to flirt with the surreal. I was invited to revisit this fabric and reimagine it in a new context. The result is a tote bag that feels both familiar and fresh. It carries the memory of vintage Porsche interiors while functioning as a contemporary everyday object – practical, tactile and quietly expressive. The design is deliberately simple, allowing the fabric to speak. Two colorways – dark blue with black or classic white and black – reflect both nostalgia and clarity. The bag becomes a subtle tribute to movement, rhythm and identity – to the idea that design is not bound to time or to function, but can travel with us, be carried, and continue to evolve. A piece of automotive history – now wearable and available in a limited edition, exclusively through Porsche Zentrum Zürich.