Alfredo Häberli Design Development

When the furniture fair was canceled during the pandemic in 2020, it presented an unexpected pause in my usually hectic agenda. This downtime became an opportunity for reflection and creativity, allowing me to put pen to paper and chronicle my early days in Milan. It was a chance to document my journey into the world of design, a path marked by encounters and experiences that have defined my career.

In the first volume of this two-part-book, I dive into my life in design, reflecting on pivotal moments and influential places. I discuss my interactions with Italian design maestros, the influence of English and American icons, and my enriching exchanges with design contemporaries like Konstantin Grcic, Jasper Morrison, and Patricia Urquiola. This volume also explores my meetings with visionary entrepreneurs and the objects and spaces that have sculpted my design ethos. The second volume turns a more personal corner, where I have asked thirty personalities from my network to pose one burning question each. Responding with a blend of humor and sincerity, I share insights that offer a deeper understanding of my design philosophy. This dialogue includes questions from notable designers, thinkers, architects, and journalists such as Tyler Brûlé, Hans Ulrich Obrist, Chantal Hamaide, and Max Küng, offering a comprehensive look into the minds shaping our design world. This narrative is not just a recount of my experiences but an invitation to explore the intricacies of design through my eyes, during a period that allowed for introspection and renewed creativity.