Alfredo Häberli Design Development

Von Diamanten und Sternen

February 16th 2023

Etzel-Verlag AG Switzerland

Raum und Wohnen, on page 84, Silja Cammarata

Numerous attempts to damage the surface of the «DiaStar» in front of the public failed. It was marketing campaigns of this kind that helped the timepiece from 1962 to become famous and popular. The world's first scratch-resistant watch has now been adequately celebrated with an Anniversary Edition by Alfredo Häberli.

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