Alfredo Häberli Design Development

With the working title of «The Smile Of My Hometown» the hotel is riddled with artistic and graphical interventions, which lead the guests out into the new home town of 25hours and into the favorite spots of the design team – beyond banks, chocolate and watches. On the one hand, Häberli and 25hours are declaring their love for Zurich, on the other hand, the hotel becomes a three dimensional city guide in the form of decorations, objects and quotes. The interior becomes a mirror of the city. A tilt of the head, a change in perspective, a look behind the curtains and a sharper view when walking through the rooms, there are surprises everywhere. All allusions «have to do with an elegant form of humor», says Alfredo Häberli and means his guests, «who with their large eyes, marvel at things like kids.»