Friendship & Synergy

December 8th 2023

Alferano, Switzerland

Company Brand Presentation Ramona Gschwend

With this film for Alferano you may dive into a world where friendship and craftsmanship merge in a unique way. You are invited to become part of my creative process and to get an insight into my close relationship with Reto Caprez, the owner of Alferano, for whom I have been working as a designer for a decade and have been friends for even longer. Experience how this partnership has resulted in the breathtaking spaces of Alferano, which combine beauty, timelessness and well thought-out functionality.

Human, Humble, Honest, Heart and Humor

December 4th 2023

Deutscher Designer Club, Germany

DDCast 173 Georg-Christof Bertsch

«What we design designs us back.» This sentence by techno-futurist Jason Silva is the motto of the DDCast. Design influences the way we live together. We cannot carry on as before, or we will fall from crisis to crisis. Creativity is needed! How can we rethink the world with the help of design? Every week, the Deutscher Designer Club brings us strong voices from the worlds of design, science, business, politics. The DDCast, the podcast of the DDC, has been published since 2020 on a weekly basis. Listen here the episonde with Alfredo Häberli.

Das Gewicht der Leichtigkeit

March 31st 2023

Porsche, Switzerland

Porsche Zentrum Zürich

Commissioned by the Porsche Zentrum Zürich, Alfredo Häberli designed and handcrafted this artwork for a Porsche 356 SC. In this conversation held in German, he explains his approach and thoughts on the project.

Memories of the Future

February 13th 2023

Iittala, Finland

Profiler Sebastian Vargas

The film «Memories of the Future» brings together a selection of projects realized between Iittala and me over two decades. The corresponding exhibition at the Design Lab Gallery in Iittala & Arabia Design Centre in Helsinki showcased the integrity of the long collaboration and was held in 2021.

The poetry of Design

June 24th 2022

Porsche, Germany

9:11 Magazin Marco Brinkmann

In the 9:11 magazine, the sports car manufacturer presents entertaining and interesting facts from the world of Porsche. The spectrum ranges from heritage topics to product presentations and background reports to gripping motorsport stories. The 9:11 magazine complements the Porsche customer magazine Christophorus. In this episode, Alfredo Häberli takes us on a discovery tour of his home on Lake Zurich. During a journey to his studio, we learn how the keywords poetry and precision are reflected in his design language – and what connects them to his private 1976 Porsche 911.