Christophorus 408, on page 106, Jan Baedeker, Andrea Klainguti (Fotos)

Portrait: How can you achieve a lot with only a few resources? Alfredo Häberli addresses this question in his work. The Swiss designer has now transformed a Porsche 356SC into a subtle art car. A homage to the art of reduction.

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Posh Magazine, on page 26, Fausto Colombo

Disciplined sensuality: Alfredo Häberli is not only one of the most renowned Swiss designers, he is also one of the most sought-after in the world. By combining tradition and innovation, he has created countless coherent and versatile designs. With which he has left an indelible mark in the history of international design.

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H.O.M.E & flair, on page 18, Laura Pomer

Observation is the most beautiful form of thinking, Alfredo Häberli once said. For him, it leads to products that are extremely friendly to people: Chairs that are pleasant to sit on, glasses that you can't get enough of, Porsche paintings that almost turn a road racer into something delicate, cheerful-looking furniture. The designs of the Zurich-based product designer are always a little playful. Maybe that has something to do with the fact that it was toys that made him want to become a designer. When he moved to Switzerland from Buenos Aires with his parents in 1977 at the age of 13, he was not allowed to take more with him on the journey than his box of Matchbox cars. Their sleek shapes, he says, prompted him to take up a design profession. His main field of activity today: everyday objects that are anything but everyday, but pleasing in the most positive sense of the word, «nice» and timeless classics.

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Porsche Zentrum Zürich,

Commissioned by the Porsche Zentrum Zürich, Alfredo Häberli designed and handcrafted this artwork for a Porsche 356 SC. In this conversation held in German, he explains his approach and thoughts on the project.

Raum und Wohnen, on page 84, Silja Cammarata

Numerous attempts to damage the surface of the «DiaStar» in front of the public failed. It was marketing campaigns of this kind that helped the timepiece from 1962 to become famous and popular. The world's first scratch-resistant watch has now been adequately celebrated with an Anniversary Edition by Alfredo Häberli.

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